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Netflix to shift focus from viewer count to engagement metrics

New Delhi, April 19 -- Pivoting from traditional metrics, American streaming platform Netflix said it will stop reporting quarterly membership data from next year, choosing instead to focus on revenue... Read More


Netflix to shift focus from viewer counts to engagement metrics

New Delhi, April 19 -- Pivoting from traditional metrics, American streaming platform Netflix said it will stop reporting quarterly membership data from next year, choosing instead to focus on revenue... Read More


Small-scale southern films shun dubbed versions, rely on home market for box office success

New Delhi, April 18 -- Baahubali,KGF,Kantara andRRR set a trend of audiences across India flocking to southern movies not minding the evident lipsyncing mismatches because of the dubbing. Now the Mala... Read More


Manjummel Boys sets a new trend for southern films: mega success at home

New Delhi, April 18 -- Baahubali,KGF,Kantara andRRR set a trend of audiences across India flocking to southern movies not minding the evident lipsyncing mismatches because of the dubbing. Now the Mala... Read More


Zee board approves organization restructuring

New Delhi, April 17 -- Zee Entertainment Enterprises Ltd's board of directors has endorsed a new organizational framework proposed by managing director and CEO Punit Goenka. Goenka, who will assume d... Read More


Streaming platforms at crossroads on regional content

New Delhi, April 17 -- Despite the focus on producing diverse content, several video streaming platforms are yet to bet aggressively on non-Hindi original series. While the acquisition of tent-pole T... Read More


Mid-budget movies punch above their weight at the box office

New Delhi, April 16 -- Mid-budget movies, which had taken a beating after covid, are now back with a bang, if the impressive box office numbers of titles such as Crew, Shaitaan and Article 370 are any... Read More


Freemium models, new plans set audio platforms' cash registers ringing

New Delhi, April 15 -- Audio streaming platforms in India are witnessing a significant increase in paid subscriptions as they implement restrictions on their free services and introduce new pricing st... Read More


Audio platforms bet on freemium models, new plans to grow user base

New Delhi, April 15 -- Audio streaming platforms in India are witnessing a significant increase in paid subscriptions as they implement restrictions on their free services and introduce new pricing st... Read More


New films, shows seek to build promotional volume with social media snippets

New Delhi, April 14 -- Film producers and streaming platforms are adopting a new strategy to lure viewers to watch their titles at a time attention span has shrunk amid a surfeit of entertainment opti... Read More